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Writer's pictureTurkish Trade

The best way to request product samples from suppliers

Updated: Jul 11

 product samples


1. Interpretation of the meaning of the product sample

In business relationships between suppliers and exporters, and even between wholesalers or producers, putting product samples into the hands of customers is a necessary step. These samples are usually known as commercial samples or purchase samples, and they enable customers to directly see the product and examine its details. This practice is very common, and is considered essential in buying and selling operations, as large and small transactions can depend completely on the receipt of the sample and its evaluation by the customer, and accordingly the order is confirmed.


Some companies or producers may need to bear the cost of sending these samples, especially if the samples are of high value or require significant shipping costs due to their size or the means of transportation used. On the other hand, some companies or suppliers may not require any additional cost to provide samples, especially if these samples are of low value.


2. Is it important to request a sample of the product before importing?

Requesting a sample of the product before import is of great importance, and this importance includes:

  •  Evaluation of quality and specifications: Requesting a sample allows us to evaluate the quality of the product and its conformity with the required specifications before importing large quantities. This helps avoid potential problems such as low quality or the product not conforming to approved specifications.

  •  Market testing and customer response: By offering samples to potential customers, importers can test market reactions and evaluate customer interest in the product. This helps determine how successful the potential product will be and respond to customer requirements.

  •  Determine compatibility with the target market: Requesting a sample allows determining whether the product is suitable for the target market or not. Customer preference and needs may vary from one market to another, so a sample can help the importer determine the compatibility of the product with these needs.

  • Reducing financial risks: The import process involves a financial cost, and requesting a sample before importing can reduce financial risks by ensuring the quality of the product and its compliance with the required specifications before investing in large quantities.

In short, requesting a sample of the product before import is considered a crucial step to ensure the success of the import process and avoid potential problems, and contributes to determining the extent of the product’s compatibility with the needs of the target market.


3. Types of product samples that can be requested from suppliers vary depending on the industry and type of products. Among the common types of product samples are:

  • Free Samples:

   - Some companies may offer free samples of their products to potential customers, often these samples are small in size.

   - The aim of these samples is to showcase the quality of the product and prove its value to the customer.

  • Paid Samples:

   - In some cases, obtaining samples of the product may require payment of certain fees.

   - These fees may be refundable if purchases are made in large quantities.

  • Customized Samples:

   - In some industries, products can be customized according to customer requirements.

   - Customized samples reflecting the designs and specifications required by the customer can be provided.

  • Test and Use Samples:

   - Product samples may include items that can be tested or used to evaluate the product's performance or suitability for intended use.

  • Marketing Samples:

   - Product samples may include promotional models used for marketing the product to potential customers.

  • Design and Development Samples:

   - Some samples may be provided for future products or for design and development purposes, allowing customers to provide feedback and guidance.


4. Is it necessary to request samples from more than one supplier?

There are several reasons why it is necessary to request samples from multiple suppliers before making the final purchasing decision:

  • Quality Comparison: By requesting samples from multiple suppliers, you can compare the quality of the products offered and choose the best among them. There may be differences in the quality of products between suppliers, and obtaining samples helps you verify the difference between them.

  • Service Evaluation: The experience of dealing with suppliers can also be important. By requesting samples from multiple suppliers, you can evaluate the level of service they provide and their overall responsiveness and flexibility in meeting your requests.

  •  Price Negotiation: Requesting samples from multiple suppliers may allow you to negotiate better prices and contract terms. When you have multiple options, you can use that leverage to get the best possible deal.

  •  Source Diversification: It is always important to diversify product sources to minimize risks. By requesting samples from multiple suppliers, you can build relationships with different suppliers and diversify your sources in case of problems with one of them.

  • Ensuring Compliance with Specifications: Products offered by different suppliers may vary in terms of specifications and materials used. By requesting samples from multiple suppliers, you can verify compliance with the specifications you are looking for accurately.


5. Are the samples requested free of charge?

Usually, product samples are free, especially if the goal is to attract customers and introduce them to the product. However, there are cases where charges may be imposed on the samples, and these charges may vary depending on the industry, type of products, and each supplier's policy.


It is important to clearly ask the supplier about their sample policy and whether they are free or not before requesting them. If the samples are paid, it is preferable to specify the required fees in advance and ensure your agreement before sending the request. In some cases, these fees may be refunded if purchases are made in large quantities of the product.


6. Is it possible for the supplier to refuse to send the sample?

If the supplier refuses to send the sample, you can take several steps to deal with this situation:

  •  Clear Communication: Communicate with the supplier and inquire clearly about the reasons that led to the refusal to send the sample. There may be legitimate reasons such as unavailability of samples or the supplier's inability to meet your request at the moment.

  • Request Explanation or Additional Details: Ask the supplier for an explanation or additional details about the product or service you are interested in purchasing. This information may help you understand more about the product and make an appropriate purchasing decision.

  • Search for Other Suppliers: If the supplier is not willing to provide the sample or if the reasons stated are not convincing to you, it may be best to search for other suppliers who can meet your needs.

  • Look for Alternative Suppliers: If you still prefer to deal with the current supplier, search for alternatives from the same market or industry. You may find another supplier who can meet your request better.

  • Evaluate the Business Relationship: The supplier's refusal to the sample request may indicate that the business relationship may not be fruitful in the future. Evaluate the relationship overall and determine whether you want to continue dealing with this supplier or not.


7. Can errors occur and a product be sent that is different from the previously sent sample?

If the received product is different from the sample previously sent, the following steps should be taken:

  • Communicate with the Supplier: Immediately contact the supplier and inform them of the discrepancies noticed between the sample and the actual product. There may be misunderstandings or production errors that can be corrected.

  •  Request Clarification and Explanation: Ask the supplier for an explanation and clarification about the reasons that led to the difference between the sample and the actual product. This reason could be due to changes in the manufacturing process or the materials used.

  • Request Compensation or Refund: Request compensation options from the supplier, such as replacing the product with the correct one or refunding the amount paid. You should have the right to receive the product ordered based on the sent sample.

  • Provide Evidence: In case of discrepancies, you may have legal rights to claim compensation. You may need to provide evidence, such as photos or documents, illustrating the differences between the sample and the actual product.

  • Negotiation and Settlement: Try to reach an agreement with the supplier regarding the solution that meets your needs. This could be a financial settlement or replacing the product with another that meets the required specifications.

  • Evaluate the Relationship: This incident may affect your relationship with the supplier, so evaluate whether the supplier is able to meet your expectations in the future and whether the business relationship continues smoothly.


In short, product samples are an important tool that helps customers make informed purchasing decisions and ensures that their needs and expectations are met.


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